Brussels · 2026 · Dummy concept

AI is becoming part of how organisations operate.

Two immersive days for leaders, practitioners and curious minds to turn AI opportunities into better decisions, experiments and organisational action.

No hype. Practical cases, facilitated exploration and concrete next steps.
2immersive days
15+speakers & experts
12interactive sessions
200participants

Choose your lens.

The same AI shift looks very different depending on whether you are responsible for strategy, products, people or technology.

01 / LEADER

Lead the shift.

Translate uncertainty into strategic choices and organisational priorities.

StrategyGovernanceBusiness models
02 / PRODUCT

Create value.

Explore where AI genuinely improves products, services and customer experience.

Customer valueRoadmapsDiscovery
03 / PEOPLE

Redesign work.

Understand the human changes behind adoption, skills and collaboration.

ChangeSkillsCollaboration
04 / TECH

Make it real.

Connect possibilities with architecture, automation, security and operations.

AgentsAutomationSecurity

Programme.

A deliberately mixed rhythm of inspiration, hands-on exploration, peer exchange and action planning.

09:00
Opening · Beyond the AI hype cycle
Main stage · keynote
10:00
Signals shaping organisations now
Cases · trends · patterns
11:30
Parallel workshops
Leader · Product · People · Tech
14:00
Expert tables
Ask, challenge, compare
16:00
What should we not automate?
Facilitated debate
09:00
From possibility to operating choices
Main stage · case stories
10:30
AI Organisation Canvas
Hands-on mapping
13:30
Cross-table expert challenge
Pressure-test priorities
15:00
Design your 30-day experiment
Action lab
16:30
Commitments & closing
Take-home plan

Featured experiences.

Not another sequence of slides. Each session is designed around a decision, conversation or artifact you can reuse.

90 min · Organisation

Where should AI create leverage?

Map where AI can assist, automate or stay out — and identify the biggest opportunities and risks.

  • AI Organisation Canvas
  • Priority zones
  • 30-day experiment
75 min · Product

Should we actually build this?

Challenge AI product ideas through customer value, desirability, feasibility and evidence.

  • Value hypothesis
  • Evidence gaps
  • Next discovery step
60 min · People

What remains distinctly human?

Explore the work that should be augmented, protected or redesigned as AI capabilities grow.

  • Human advantage map
  • Skills conversation
  • Team principles

People worth listening to.

Dummy speaker cards for the prototype. Replace these with real names, companies and portraits later.

AM
Alex MorganChief AI Officer · Northstar
SK
Sofia KleinProduct Lead · Helio
JP
Jonas PeetersFounder · Common Ground
LN
Leila NoorTransformation Director · Orbit

Leave with something more useful than inspiration.

✓ AI Organisation Canvas
✓ Priority map
✓ 30-day experiment
✓ Decision principles
✓ Practical templates
✓ Peer network
“Finally, an AI event where the output is a decision — not another list of tools.”
Dummy participant quote · 2026 edition

Brussels.

A central meeting point for organisations, institutions, founders and international networks.

Venue · Dummy location

The Forum Brussels

A flexible, central venue designed for keynotes, interactive sessions and informal conversation.

Doors: 08:30
Programme: 09:00–17:00
Languages: English

Ready to turn AI into action?

Join leaders and practitioners who want to make better organisational choices, test useful ideas and move beyond AI theatre.